PlayStation India Head on PS4 Price Drops, Digital Downloads, PlayStation Network Cards, and More
After PlayStation India head Atindriya Bose’s departure in 2015, Sony’s gaming operations have been managed out of the Middle East. Leading this effort is Robert Fisser, Vice President and General Manager Middle East, Africa, Turkey, and India at Sony Computer Entertainment Europe (SCEE). Gadgets 360 spoke to him to find out what Sony’s game plan in India, a market it has traditionally dominated.
“When I came here four years ago, gaming was still seen as something frivolous that stood in the way of studies, but now it seems to be culturally quite different and more widely accepted,” says Fisser. “It’s broad, across families and also the attitude of universities who are now asking us to actually come and participate in events.”
“There seems to be this cultural shift where gaming is seen as a main form of entertainment and it is accepted,” he adds. “We’ve always said the more people who game, the better it is, people sometimes ask if mobile, tablet, and PC gaming is a threat to our business, to us the more people that game the better. Some will find their way to a home console experience, hopefully they’ll choose a PlayStation.”
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