Xiaomi Joins Samsung at the Top of the Indian Smartphone Market
Xiaomi and Samsung are jointly the top smartphone brands in India, according to International Data Corporation latest report. The latest Quarterly Mobile Phone Tracker by IDC for Q3 2017 reveals that Xiaomi along with Samsung captured 23.5 percent market share in the last quarter. According to IDC, Samsung had a “record breaking quarter” where it registered 39 percent sequential growth quarter-on-quarter and 23 percent year-on-year. Xiaomi Joins Samsung at the Top of the Indian Smartphone Market.
Xiaomi, on the other hand, almost tripled its shipments year-on-year and doubled quarter-on-quarter in last quarter. IDC adds that Xiaomi focus on the traditional channel for marketing its products has been a key strategy. Talking about top Xiaomi products, the Redmi Note 4 was the best-selling smartphone in India again as the company shipped roughly 4 million units in this quarter. IDC pointed out that Xiaomi’s aggressive approach for pricing its smartphones made it a clear winner in selling devices on e-commerce retailers and direct Internet platform. The company’s offline expansion through preferred partner program and Mi stores has been also getting a good response as its shipments doubled from the last quarter.
IDC says that recent launches under Moto brand has reversed internal brand share, and claims that “Motorola contributes to two-third of its portfolio.” Vivo was the fourth top smartphone brand, and saw a dip in its market share. In terms of shipments, the Chinese company saw a decline after a record breaking second quarter. According to IDC, Vivo V7 Plus and Y69 received strong initial traction in the market.
At the fifth position was Oppo which had its biggest sell-in quarter so far in India as vendor shipments increased by 40 percent sequentially and 81 percent from same period last year. “In the coming few quarters, both Samsung and Xiaomi would need to further strengthen their channel play and significantly differentiate their products on technology and quality to sustain and fight for leadership in this hyper competitive smartphone market,” said Upasana Joshi, Senior Analyst, IDC India.
Buoyed by pre-Diwali sales, the smartphone shipments in India reached a record 39 million units in last quarter and saw a substantial growth of 40 percent from the previous quarter and a healthy 21 percent growth from the same period last year. The festival season in the country also meant that the Indian smartphone shipments accounted for 10 percent of the global smartphone shipments for the first time ever in a quarter.